Landing Page

Web & Mobile

Creative

PROJECT OVERVIEW

This project was an individual study during my UX/UI bootcamp, where I chose to design a landing page for Creative Studio, a performing arts space dedicated to nurturing young talent in dance and music.

The studio provides a supportive environment for kids and adults to develop their skills, offering opportunities for auditions, production, and promotion.

Creative Studio Landing

DESIGN CHALLENGE

• design a user-friendly and visually appealing landing page for Creative Studio

• accurately represent the essence of Creative Studio and convey its brand message

• design an intuitive layout that encourages users to explore and engage with the content

RESEARCH RESULTS

Through market analysis and user research, it became clear that aspiring performers need a creative space where they can practice, collaborate, and express their individuality. The findings indicated a strong demand for a studio that offers not only a practice area but also opportunities for production, promotion, and learning new arts, especially in dance and music.

HYPOTHESIS STATEMENT

We believe that Creative Studio will empower people to explore and enhance their creativity through performing arts. Success will be evident when students actively enjoy their training and recognize their own growth and progress.

USER PERSONA

Lea has a deep passion for dancing and a strong inclination toward creative pursuits. She enjoys exploring new artistic expressions and is always on the lookout for unique opportunities and creative communities. Lea seeks a studio where she can practice dance and produce content for her social media. Additionally, she is eager to attend masterclasses to diversify her dance skills and learn more about music.

Goals: develop her dance skills and expand into new areas of performing arts

Motivations: connect with other creatives and learn from experts in the field

Pain Points: difficulty finding a space that offers both artistic growth and professional production support

LO-FI WIREFRAMES

  • Home page

  • Classes page

  • About us page

  • Call To Action page

MOODBOARD & STYLE-TILE

PROTOTYPE

The landing page effectively communicated the offerings of Creative Studio.

The landing page that was created as a result of the research was visually appealing and easy to navigate, with clear calls to action. It effectively communicated the offerings of Creative Studio to help people explore their creativity through the performing arts.

The next step would be conducting further user testing to gather feedback and validate the effectiveness of the landing page design to ensure that it forms the correct expectations of the target audience. And based on user feedback, make further refinements to improve the overall user experience of the website.

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