E-commerce
Web & Mobile
Jewelry
PROJECT OVERVIEW
Atelier Momdjian is a one-woman business founded in the Netherlands. The business has a strong emotional connection with its customers, who are drawn to the personal touch and commitment to the quality of the jewelry.
As part of a UX/UI bootcamp, I had the opportunity to collaborate with this talented jewelry designer to showcase her jewelry pieces.
Handmade Jewelry Store
DESIGN CHALLENGE
• showcase the jewelry in an immersive and personalized way
• highlight the unique and handmade nature of each piece, feature a strong story behind the jewelry
• form the right expectations about jewelry size, color, materials
• provide an intuitive purchasing experience
RESEARCH RESULTS
The goal was to design a website that authentically reflects the brand's essence, values, and mission, ensuring it resonates with potential customers. Through surveys and user interviews, we discovered key factors that influence users when choosing and trusting a jewelry brand.
USER NEEDS
realistic photos
more than one per each piece of jewelry
the quality of materials, guarantees, certification
expectations about size, color, materials
the maker with a story
showing the process and the studio
a clear description
how to match this jewelry with what you already have
USER PERSONA
Eva has a strong appreciation for handmade, unique items and enjoys treating herself and her loved ones with thoughtful gifts. Eva expresses her individuality through her clothing and accessories, often seeking out special pieces that reflect her personal style. She values supporting small artists and local brands, and she looks for products that align with her values.
Goals: find unique items and support small artists/local brands
Motivations: express individuality, create meaningful connections through gifts, invest in quality products
Pain Points: overwhelmed by too many options, difficulty finding truly unique items
WIREFRAMES
The end result provided a strong foundation for the brand's visual identity.
Limited
Elegant
Feminine
Playful
Fluid
HOME PAGE
COLLECTIONS PAGE
PROTOTYPE
The final result offers a fresh perspective that aligns perfectly with the brand’s vision and values
The design of Atelier Momdjian's website was a successful collaboration that delivered a user-centered and aesthetically pleasing solution for the handmade jewelry brand.
The feedback received from the users confirmed that our design decisions aligned well with the needs and expectations of our target audience. Participants found the layout to be intuitive and clear to navigate, which made it easy to find what they were looking for on the website.
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